Which focuses on the key benefits that a product provides to consumers?

Question

Quizplus · Accepted Answer

A positioning statement focuses on the key benefits that a product provides to consumers. It is a concise description of the unique value that a product or brand provides to its target audience. Positioning strategy and development refer to the overall approach and process of developing a positioning statement, while positioning policy is not a commonly used term in marketing.

Which Focuses on the Key Benefits That a Product Provides