Consistent positioning can help lead to global:

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Consistent positioning, done right, can help establish a unique and strong brand identity across geographies, leading to higher brand equity. This can further help differentiate the brand from its competitors and make it more appealing to consumers, ultimately leading to increased sales and profitability. While consistent positioning can also contribute to improving brand awareness, knowledge, and loyalty, they may not necessarily result in global brand parity, as this term refers to brands that are perceived to be identical or interchangeable with other brands in the same category.

Consistent Positioning Can Help Lead to Global