When Pizza Hut adapted its menu to meet the needs of Chinese consumers,it was seeking:

Question

Quizplus · Accepted Answer

Cultural congruence refers to the process of ensuring that a product or service is consistent with the values, beliefs, and customs of a particular culture. In this case, Pizza Hut adapted its menu to meet the needs and preferences of Chinese consumers, which demonstrates an effort to achieve cultural congruence. Cultural divergence, avoidance, and identification are not applicable in this scenario as the goal was to adapt to the local culture rather than diverge from it, avoid it, or identify with it. Cultural consistency may be desirable in some cases, but it does not capture the nuances of cross-cultural adaptation.

When Pizza Hut Adapted Its Menu to Meet the Needs