Characterizing business-to-business segment by low-,medium-,and high-purchase groups is segmentation by:

Question

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This segmentation is based on the concept of customer value, as it categorizes businesses based on the amount of purchases they make, which is an indicator of their value as customers. Businesses making low purchases are considered low value, medium purchases are medium value, and high purchases are high value.

Characterizing Business-To-Business Segment by Low-,Medium-,And High-Purchase Groups Is Segmentation By