A market consists of people with wants and needs,money to spend,and the willingness to spend money on those wants and needs.
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Q52: Characterizing business-to-business segment by low-,medium-,and high-purchase groups
Q53: Hofstede's value dimensions of culture were developed
Q54: Topography influences both lifestyles and culture.
Q55: Topography is related to population density.
Q56: When individuals who buy a particular brand
Q58: Profiles of activities,interests,and opinions are:
A) Demographics
B) Ethnographics
C)
Q59: Frequent travelers,occasional travelers,and rare travelers are examples
Q60: Geographical factors do not influence the origins
Q61: Positioning is creating perceptions in the minds
Q62: A subculture is a group whose values
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