Profiles of activities,interests,and opinions are:

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Profiles of activities, interests, and opinions fall under psychographics which analyze consumer behavior based on lifestyle, social class, and personality traits. Demographics (A) refer to objective characteristics such as age, gender, and income. Ethnographics (B) study the cultural background and values of consumers. Benefit segmentation (D) profiles group consumers based on the benefits they seek from a product, and usage segmentation (E) profiles group consumers based on how frequently they use a product.

Profiles of Activities,interests,and Opinions Are