Glocal consumers buy global products routinely and have a strong preference for global brands.
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Q58: Profiles of activities,interests,and opinions are:
A) Demographics
B) Ethnographics
C)
Q59: Frequent travelers,occasional travelers,and rare travelers are examples
Q60: Geographical factors do not influence the origins
Q61: Positioning is creating perceptions in the minds
Q62: A subculture is a group whose values
Q64: Cultural imperatives are business customs that must
Q65: The STP approach includes segmentation,targeting,and positioning.
Q66: A counterculture is a group whose values
Q67: For a market segment to be viable
Q68: Consumers who view themselves as being a
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