Cultural imperatives are business customs that must be met if international business relationships are to be successful.
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Q59: Frequent travelers,occasional travelers,and rare travelers are examples
Q60: Geographical factors do not influence the origins
Q61: Positioning is creating perceptions in the minds
Q62: A subculture is a group whose values
Q63: Glocal consumers buy global products routinely and
Q65: The STP approach includes segmentation,targeting,and positioning.
Q66: A counterculture is a group whose values
Q67: For a market segment to be viable
Q68: Consumers who view themselves as being a
Q69: Cultural electives relate to areas of behaviors
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