For a market segment to be viable for an international marketing campaign,consumers in the segment should have a diverse set of needs.

Question

Quizplus · Accepted Answer

For a market segment to be viable for an international marketing campaign, consumers in the segment should have similar needs and characteristics that can be targeted with a consistent marketing strategy. Diverse needs would make it difficult to create a unified marketing campaign that resonates with the entire segment.

For a Market Segment to Be Viable for an International