When a company chooses benefit segmentation,the benefits that are promoted may vary greatly according to the targeted country.

Question

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This statement is true. Benefit segmentation involves dividing a market based on the benefits that customers seek from a product or service. The benefits that are most important to customers may vary greatly depending on factors such as culture, geography, and social factors. Therefore, companies that use benefit segmentation may need to promote different benefits in different countries in order to effectively target and appeal to customers in each market.

When a Company Chooses Benefit Segmentation,the Benefits That Are Promoted