Positioning is creating perceptions in the minds of consumers about the nature of a company,its brands,and its products and services.

Question

Quizplus · Accepted Answer

Positioning is indeed about creating a certain perception or image in the minds of consumers about a company, its brands, and its offerings. It helps differentiate a brand from its competitors and establishes a unique place in the market.

Positioning Is Creating Perceptions in the Minds of Consumers About