When individuals who buy a particular brand at work have positive experiences and,as a result,purchase the same brand for personal use,it is a:
A) Transitional sale
B) Duplicate sale
C) Form of churn
D) Spin-off sale
E) Replicate market
Correct Answer:
Verified
Q51: Which is not a demographic market segment
Q52: Characterizing business-to-business segment by low-,medium-,and high-purchase groups
Q53: Hofstede's value dimensions of culture were developed
Q54: Topography influences both lifestyles and culture.
Q55: Topography is related to population density.
Q57: A market consists of people with wants
Q58: Profiles of activities,interests,and opinions are:
A) Demographics
B) Ethnographics
C)
Q59: Frequent travelers,occasional travelers,and rare travelers are examples
Q60: Geographical factors do not influence the origins
Q61: Positioning is creating perceptions in the minds
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