Which company orientation toward international marketing is most quick to respond to new international marketing circumstances?

Question

Quizplus · Accepted Answer

Geocentric orientation is the most quick to respond to new international marketing circumstances as it views the world as a single marketplace and adapts global marketing strategies to local needs and preferences. It combines the best aspects of both ethnocentric and polycentric orientations, making it flexible and adaptable to changing circumstances.

Which Company Orientation Toward International Marketing Is Most Quick to Respond