An emphasis on a unique benefit or component of a product that separates a product from competitors is:

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Differentiation refers to the process of highlighting a unique benefit or component of a product that sets it apart from its competitors. This helps a product to stand out in the marketplace and can be an important factor in building brand loyalty among consumers. Segmentation refers to dividing the market into smaller groups based on factors such as demographics, psychographics, and behavior. Positioning refers to the way in which a product is perceived by consumers relative to its competitors. Forecasting involves predicting future sales or market trends. Distinctiveness may refer to a product's ability to be easily recognized or distinguished from others.

An Emphasis on a Unique Benefit or Component of a Product