Which is the process of creating a perception in a consumer's mind about the nature of a company and its products relative to competitors?

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Positioning is the process of creating a perception in a consumer's mind about the nature of a company and its products relative to competitors. Differentiation involves creating a unique product or service that stands out from competitors, marketing encompasses a range of activities to promote and sell products or services, advertising is one of the marketing tools used to communicate with potential customers, and promoting refers to the various marketing activities used to create awareness and interest in products or services.

Which Is the Process of Creating a Perception in a Consumer's