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Two of the Most Salient Factors That Influence the Degree

Question 29

Multiple Choice

Two of the most salient factors that influence the degree of adaptation necessary for international marketing are:


A) Consumer cynicism and home country attitudes
B) Consumer cynicism and the factors that create international marketing complexity
C) Market segmentation and level of host country investment
D) The drivers of globalization and expatriate knowledge of foreign country
E) The drivers of globalization and the factors that create international marketing complexity

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