Lockdown Industries produces a variety of anti-crime and safety products such as burglar alarms, smoke detectors, surveillance cameras, and specialty locks. Lockdown sells to households, businesses, and government agencies. They have found that each market requires a different marketing strategy. Lockdown would probably benefit from departmentalization by:
A) function.
B) process.
C) customer type.
D) market opportunities.

Question

Quizplus · Accepted Answer

Lockdown Industries has found that each market (households, businesses, and government agencies) requires a different marketing strategy. Departmentalization by customer type would allow Lockdown to better focus on each specific market segment's needs and preferences, and tailor their marketing strategies accordingly.

Lockdown Industries Produces a Variety of Anti-Crime and Safety Products