Which of the following is a reason why selective distribution strategies are chosen?
A)Where the product is not an impulse purchase
B)Builds working relationships with distributors and retailers
C)It reduces competition between distributors and retailers
D)All of the above are reasons for choosing a selective distribution strategy

Question

Quizplus · Accepted Answer

All of the above are reasons for choosing a selective distribution strategy. Selective distribution is often used in situations where the product is not an impulse purchase, where it is necessary to build working relationships with distributors and retailers, and where the aim is to reduce competition between them. By carefully selecting which distributors and retailers are used, the company can ensure that their product is available in the right outlets and that they are working with partners who will help to build the brand and drive sales.

Which of the Following Is a Reason Why Selective Distribution