Conventional marketing channels are characterized by which of the following?
A)Harmonious working relations and mutually rewarding relationships
B)Hard bargaining and occasional conflict
C)Hard bargaining yet harmonious working relations
D)Exclusive dealing arrangements

Question

Quizplus · Accepted Answer

Conventional marketing channels often involve hard bargaining and occasional conflict due to the different interests and goals of the various channel members. While certain relationships may be mutually rewarding, overall the channel often functions through a negotiation process. Exclusive dealing arrangements may sometimes exist, but this is not a defining characteristic of conventional marketing channels.

Conventional Marketing Channels Are Characterized by Which of the Following