For products that are distributed using an intensive distribution strategy, which of the following is a common characteristic of these products?
A)Geographic coverage needs to be maximized in order to achieve profits
B)The convenience aspect of purchase is paramount
C)Service is a large element of the augmented product offering
D)They are products that need highly experienced and skilled sales personnel to assist customers

Question

Quizplus · Accepted Answer

Intensive distribution strategy aims to make the products available in as many outlets as possible in order to maximize convenience for the customers. Therefore, the convenience aspect of purchase is paramount for these products. This approach is commonly used for low-priced and frequently purchased items such as soft drinks or snack foods.

For Products That Are Distributed Using an Intensive Distribution Strategy