Which of the following is not a criterion used in the selection of potential channel members?
A)Reputation among customers
B)Amount of leverage needed for control
C)Market, product and customer knowledge
D)Managerial competence

Question

Quizplus · Accepted Answer

Amount of leverage needed for control is not a criterion used in the selection of potential channel members. The other three (reputation among customers, market/product/customer knowledge, and managerial competence) are commonly used criteria for selecting channel members.

Which of the Following Is Not a Criterion Used in the Selection