A franchise agreement provides which of the following?
A)Contractual vertical marketing system
B)Administered vertical marketing system
C)Contractual horizontal marketing system
D)Administered horizontal marketing system

Question

Quizplus · Accepted Answer

A franchise agreement is a contractual arrangement in which one party (the franchisor) allows another party (the franchisee) to operate a business using its products, services, and brand name. This creates a contractual vertical marketing system, in which the franchisor controls the production and distribution of goods and services through a contractual agreement with the franchisee.

A Franchise Agreement Provides Which of the Following