Where a retailer decides to widen its product assortment from food, drink and toiletries to include clothes and toys, this is called which of the following?
A)Scrambled merchandising
B)Variety assortment
C)Convenience shopping
D)Depth retailing

Question

Quizplus · Accepted Answer

Scrambled merchandising refers to the practice of widening a retailer's product assortment to include items that are outside of its traditional product lines. This can help retailers attract new customers and increase sales opportunities.

Where a Retailer Decides to Widen Its Product Assortment from Food