The rise of _______ marketing has placed a significant focus on store atmospherics as retailers strive to create a shopping experience for consumers.
A)experiential
B)experimental
C)exceptional
D)escapism

Question

Quizplus · Accepted Answer

Experiential marketing is all about creating a memorable and engaging experience for the customer. One way to do this is through store atmospherics, where retailers pay attention to factors such as lighting, music, layout and design to create a unique and enjoyable shopping environment.

The Rise of _______ Marketing Has Placed a Significant Focus