A differential advantage can be achieved in retailing by _______.
A)offering innovation in the process of shopping
B)offering product innovations
C)offering both product innovations and innovation in the process of shopping
D)None of the above

Question

Quizplus · Accepted Answer

Offering both product innovations and innovation in the process of shopping can provide a differential advantage in retailing. Product innovation can attract customers with unique, high-quality products, while innovation in the shopping experience can make the process more convenient, enjoyable, or efficient. By offering both, a retailer can differentiate themselves from competitors and provide a superior overall experience for customers.

A Differential Advantage Can Be Achieved in Retailing by _______