Channel and physical distribution decisions are inter-related, although physical distribution decisions tend to be made earlier.

Question

Quizplus · Accepted Answer

Physical distribution decisions are related to the movement of a firm's product to its customers and include transportation, warehousing, inventory management, etc., while channel decisions involve selecting the intermediaries to move the product from the manufacturer to the consumer. These decisions are interdependent and are typically made simultaneously or in a closely coordinated manner, rather than one consistently preceding the other.

Channel and Physical Distribution Decisions Are Inter-Related, Although Physical Distribution