When non-profit organizations are communicating to the public, the focus is on producing a positive assessment of the organization and reducing the perceived _______ of the donation so that donors develop trust and confidence in the organization.
A)cause
B)benefit
C)risk
D)worth

Question

Quizplus · Accepted Answer

The sentence mentions reducing the perceived "risk" of the donation, implying that there may be a potential negative consequence to donating. Therefore, choice C, "risk," is the best answer.

When Non-Profit Organizations Are Communicating to the Public, the Focus