_______ marketing is a term that is used to describe efforts, mainly used by public service organizations to encourage positive social change e.g. healthy eating, reduced cigarette and alcohol consumption etc.
A)Direct
B)Social
C)Experiential
D)Public

Question

Quizplus · Accepted Answer

Social marketing is specifically designed to change social behaviors and benefit the target audience and the broader society, rather than to benefit the marketer. It's often used by public service organizations to promote healthy, safe, and environmentally responsible actions.

_______ Marketing Is a Term That Is Used to Describe