Some characteristics of non-profit organizations that distinguish them from profit-orientated firms are: they are subject to public scrutiny, educating the public is an important role, they have multiple publics and ________.
A)conflicting objectives mean that it is hard to measure success
B)they use a different marketing mix
C)decision making is easier in non-profit organizations
D)as their pricing goal is non-economic, their worth and standing is dependent on the profits they generate

Question

Quizplus · Accepted Answer

Non-profit organizations often have conflicting objectives, such as serving the community while managing limited resources, which makes it difficult to measure success compared to profit-oriented firms.

Some Characteristics of Non-Profit Organizations That Distinguish Them from Profit-Orientated