The increased association of brands with events such as rock concerts and music festivals, is known as _______ marketing.
A)direct
B)mass
C)social
D)experiential

Question

Quizplus · Accepted Answer

Experiential marketing involves creating experiences for consumers to interact with a brand or product, often using events or activations. The increased association of brands with events such as rock concerts and music festivals is a prime example of experiential marketing. The other options, direct, mass, and social marketing, do not directly apply to this scenario.

The Increased Association of Brands with Events Such as Rock