The ladder of loyalty is based on the idea that the focus should be on moving people from being prospects to customers, to clients, to supporters, advocates and finally _______.
A)associates
B)partners
C)laggards
D)innovators

Question

Quizplus · Accepted Answer

The ladder of loyalty moves people from being prospects to customers, clients, supporters, advocates, and finally partners. Therefore, the best choice is option B, "partners." Option A, "associates," does not fit the progression of the ladder, and options C and D, "laggards" and "innovators," do not fit at all.

The Ladder of Loyalty Is Based on the Idea That