The link between customer loyalty and profitability is a very important one in marketing. Associations between a small increase in customer retention and a(n) _______ increase in profitability have been identified.
A)small
B)minimal
C)large
D)non-existent

Question

Quizplus · Accepted Answer

Studies have shown that even a small increase in customer retention can lead to a significant increase in profitability, often ranging from 25% to 95%. Therefore, the link between customer loyalty and profitability is considered large, making choice (C) the correct answer.

The Link Between Customer Loyalty and Profitability Is a Very