Experiential marketing is something that can be used successfully within the retail trade to enhance the shopping experience.
Correct Answer:
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Q4: There is a link between customer loyalty
Q5: Allied to the provision of service quality
Q6: The length of time customers have been
Q7: The use of experiential marketing allows marketers
Q8: A good experiential marketing effort makes customers
Q10: At the top of the loyalty ladder
Q11: The fact that many shopping malls now
Q12: The link between customer loyalty and profitability
Q13: Services are also known as _.
A)devices
B)objectives
C)things
D)deeds
Q14: Many loyalty schemes run by organizations aim
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