There is a link between customer loyalty and profitability, due to the propensity of loyal customers to spend more with the organization and the reduced _______ of serving such customers.
A)cost
B)value
C)profit
D)result

Question

Quizplus · Accepted Answer

Loyalty customers have already had experience with the organization, therefore they require less customer service resources and lower marketing costs. In addition, they are more likely to purchase products or services with a higher cost, leading to increased profitability for the organization.

There Is a Link Between Customer Loyalty and Profitability, Due