The use of experiential marketing allows marketers to use relevant ways of communicating with audiences at events using _______ media and word-of-mouth marketing.
A)direct
B)social
C)mass
D)indirect

Question

Quizplus · Accepted Answer

Experiential marketing often takes place at events or activations where attendees can participate and engage with the brand in a more personal and immersive way. Social media allows these experiences to be shared and amplified through word-of-mouth marketing, increasing the reach and impact of the campaign.

The Use of Experiential Marketing Allows Marketers to Use Relevant