The fact that many shopping malls now have cinemas, gyms, swimming polls, theatres and galleries attached, illustrates the retail trade's move towards the use of experiential marketing to enhance the consumer's shopping ________.
A)episodes
B)exceptions
C)exploits
D)experience

Question

Quizplus · Accepted Answer

The sentence talks about how shopping malls are moving towards using experiential marketing to enhance the shopping experience for consumers. Therefore, the most fitting word to fill in the blank would be "experience." The other options are not as fitting or relevant to the context.

The Fact That Many Shopping Malls Now Have Cinemas, Gyms