Service quality is a measure of:
A)How service perceptions match with customer expectations
B)How management performance matches with employee expectations
C)How company performance matches with shareholder expectations
D)None of the above

Question

Quizplus · Accepted Answer

Service quality is a measure of how well the actual service delivered matches with the customer's expectations. It is essential to ensure customer satisfaction and loyalty, which ultimately impacts the organization's performance. Therefore, A is the correct choice.

Service Quality Is a Measure Of