Physical evidence, process and place are part of the extended marketing mix for services.
Correct Answer:
Verified
Q97: A service recovery strategy is designed to:
A)Create
Q98: Which of the following is a term
Q99: Service quality is a measure of:
A)How service
Q100: The attractiveness of a waiting environment may
Q101: All service encounters have the potential for
Q103: Two marketing courses delivered at the same
Q104: Distribution channels are usually more direct for
Q105: Which of the following are most influential
Q106: Because of service variability high productivity can
Q107: The service sector continues to become increasingly
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