Which of the following are most influential in communicating services to consumers?
A)Brochures
B)Web site
C)Word-of-mouth recommendations
D)Direct Mail

Name: Which of the following are most influential in communicating services to consumers? A)Brochures B)Web site C)Word-of-mouth recommendations D)Direct Mail
Brand: Quizplus
Rating: 4.8 (42 reviews)

Question

Quizplus · Accepted Answer

Word-of-mouth recommendations are often considered the most influential because they come from trusted sources and are perceived as more credible and authentic than other forms of communication.

Which of the Following Are Most Influential in Communicating Services