If the "product" which is being marketing is a beneficial cause such as the reduction of obesity, alcohol and the promotion of human rights, this is known as _______ marketing.
A) mass
B) services
C) social
D) pure
Correct Answer:
Verified
Q14: _ differentiation occurs when organizations aim to
Q15: Some products are high on intangible components.
Q16: A "product" can be anything that has
Q17: Brands fulfill a very important function in
Q18: Branding has become an ever more important
Q20: During the product life cycle, sales will
Q21: A unique and augmented product is what
Q22: A brand is created by _.
A)continually investing
Q23: Which of the following is a benefit
Q24: The strength of a brand's position in
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