The strength of a brand's position in the marketplace is built upon six elements. Which of the following is not an element?
A)Brand heritage
B)Brand domain
C)Brand values
D)Brand loyalty

Name: The strength of a brand's position in the marketplace is built upon six elements. Which of the following is not an element? A)Brand heritage B)Brand domain C)Brand values D)Brand loyalty
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand loyalty is a result of a strong brand position, not an element that builds it.

The Strength of a Brand's Position in the Marketplace Is