Brands have to power to affect consumers' _______. For example, in blind product testing, customers often fail to distinguish between competing brands, even though they may have a high level of loyalty to one brand.
A)perceptions
B)propositions
C)conventions
D)codes

Question

Quizplus · Accepted Answer

Brands can shape consumers' perceptions of products or services, as well as their overall image of the brand itself. This can lead to consumer loyalty and brand recognition, even when other brands may offer similar or better products.

Brands Have to Power to Affect Consumers' _______