Sellotape has become synonymous with adhesive tape, ipod with MP3 players and hoover with vacuum cleaners. These are all examples of how some products are more commonly known by the _______ name rather than the product name.
A) brand
B) class
C) home
D) code
Correct Answer:
Verified
Q2: A "product", in terms of marketing, is
Q3: Every product has a mix of tangible
Q4: Brands have to power to affect consumers'
Q5: A "product" can be anything that has
Q6: In the growth stage of the product
Q8: During the maturity stage of the product
Q9: Band-Aid, RoC, Benecol and Neutrogena are all
Q10: In the introductory stage of the product
Q11: Many leading brands operate in markets which
Q12: Which of the following accurately represents the
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