Which of the following accurately represents the levels of a product?
A)Core and actual
B)Core, actual and augmented
C)Actual and augmented
D)Core and augmented

Question

Quizplus · Accepted Answer

The levels of a product are core, actual, and augmented. The core level represents the essential benefit or service that the product provides. The actual level is the physical or tangible product itself, including its features, design, and packaging. The augmented level represents additional services or benefits that accompany the product, such as warranties, customer service, or delivery. Therefore, option B accurately represents all three levels.

Which of the Following Accurately Represents the Levels of a Product