The process by which companies distinguish their product offerings from the competition is called which of the following?

Question

Quizplus · Accepted Answer

Branding is the process by which companies establish a unique name and image for their products or services in the minds of customers. This helps to differentiate their offerings from the competition and build brand recognition and loyalty. Marketing, service marketing, and advertising are all important components of branding, but they do not fully encompass the process.

The Process by Which Companies Distinguish Their Product Offerings from the Competition