The strength of a brand's position in the marketplace is built upon six elements: brand heritage, brand domain, brand values, brand assets, brand personality and brand _______.
A) reflection
B) association
C) liabilities
D) rejection
Correct Answer:
Verified
Q26: Which of the following is a benefit
Q27: The element that makes the brand distinctive
Q28: The process by which companies distinguish their
Q29: Which of the following does not form
Q30: How the brand relates to self-identity; how
Q32: A good brand name should:
A)Evoke positive associations
B)Be
Q33: The background to the brand and its
Q34: A brand's target market, i.e. where it
Q35: Strong market-leading brands are rarely the cheapest
Q36: Brands provide consumers with the opportunity for
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents