A good brand name should:
A) Evoke positive associations
B) Be distinctive
C) Use numerals when emphasizing technology
D) All of the above
Correct Answer:
Verified
Q27: The element that makes the brand distinctive
Q28: The process by which companies distinguish their
Q29: Which of the following does not form
Q30: How the brand relates to self-identity; how
Q31: The strength of a brand's position in
Q33: The background to the brand and its
Q34: A brand's target market, i.e. where it
Q35: Strong market-leading brands are rarely the cheapest
Q36: Brands provide consumers with the opportunity for
Q37: Brands reduce the risks associated with purchase
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