Brands reduce the risks associated with purchase because consumers can trust the brands they choose based on past experience. These risks are functional risk, financial risk and _______ risk.
A)personal
B)competitive
C)social
D)design

Question

Quizplus · Accepted Answer

The three types of risks associated with purchase are functional (the product may not work), financial (the purchase may be too expensive), and social (the consumer may be embarrassed or lose status). Personal and competitive risks are not commonly associated with purchasing decisions, and while design may be a factor, it is not one of the three main types of risks.

Brands Reduce the Risks Associated with Purchase Because Consumers Can