The character of the brand described in terms of other entities such as people, animals or objects is referred to as which of the following?
A)Brand clarity
B)Brand association
C)Brand personality
D)Brand assets

Question

Quizplus · Accepted Answer

Brand personality refers to the human characteristics or qualities ascribed to a brand. It gives the brand a unique identity and helps consumers relate to it on a personal level. Therefore, the best choice is C, Brand personality.

The Character of the Brand Described in Terms of Other