Strong market-leading brands are rarely the cheapest brands and often charge _______ prices, which allow them to generate high profits.

Question

Quizplus · Accepted Answer

Premium prices allow market-leading brands to generate high profits as they differentiate themselves from cheaper alternatives and are often associated with higher quality and value, which creates customer loyalty. A and D are close but don't fully capture the concept of premium pricing.

Strong Market-Leading Brands Are Rarely the Cheapest Brands and Often